The Craft of Storytelling

The Craft of Storytelling

One of the best parts about my job is that I get to go to things like The Conference. The Conference is a conference that is not that easily described. I would say it is mainly about media and communication, but often with a different perspective. With speakers from all over the world, with a wide range of backgrounds and a high standard of presentations, I was impressed.

Which one was my favorite should come as no surprise. Brian Reed, producer at This American Life, was there to talk about the Craft of Storytelling. (As it happens, he is also the producer behind one of my favorite episodes of said show, What Happened At Dos Erres.)

In his talk, Brian focused on three basic elements for telling a great story. Action, reflection and stakes. Each part was illustrated with audio examples from the show, something that worked as glue for my otherwise forgetful brain. What really made an impact on me though, was how he wrapped it all together in the end.

A good story should make larger point about the world and humanity.

I know, it sounds obvious. But I think most of us clearly need the reminder.

If you are interested in storytelling in any way, shape or form, I suggest you take 15 minutes and watch this.

I freelance with online communication, project management and content production.

Mostly location independent, originally from Sweden, calls Berlin home and travel more than I intend to. See what I’m up to at the moment here.

For fun I also write, take pictures and have a newsletter.