10. Be the brand people seek out, not the one they stumble upon.

This list of 10 Things That Work Better Than SEO In The Connection Economy by Bernadette Jiwa pretty much sums it up. (I especially like number 2, 3 and 10.)

I freelance with online communication, project management and content production.

Mostly location independent, originally from Sweden, calls Berlin home and travel more than I intend to. See what I’m up to at the moment here.

For fun I also write, take pictures and have a newsletter.