A few years back I listened to this Swedish guy talking about creativity, and one of the things he said got stuck in my head. That "despite internet opening up the whole world for us, we are still very local". We read the local newspaper and mostly Swedish blogs. When we could read what chinese paper have to say today (ok, might need some help from Google Translate there), or read blogs from countries where the war actually happens. The point is that even when we have the whole world at our fingertips, we still don't look further than our noses (do you even say that in english?! anyhow ...). So this blog is basically about me taking a step out of my comfort zone. With a focus that hopefully will make sense, but we will see about that.

(And do feel free to comment on all my spelling and grammatical mistakes I undoubtedly will make, okay? Thanks!)


I freelance with online communication, project management and content production.

Mostly location independent, originally from Sweden, calls Berlin home and travel more than I intend to. See what I’m up to at the moment here.

For fun I also write, take pictures and have a newsletter.